I recently backed John Lee Dumas’ Freedom Journal on Kickstarter, which is essentially a journal that helps you track the progress of a specific goal you have. The Journal pushes you to set and complete a goal in 100 days.
So, feeling inspired by the thought of accomplishing something significant in 100 days, I decided that I would commit to writing 50 posts on Income Addon over the course of the next 100 days and that I would use my new Freedom Journal to help me stick to and track my goal.
This is Post #1.
Essentially, this post is an introductory post and it will fill you in on how the Freedom Journal works, as well as go into detail on my goal and how I plan to accomplish it. The final post (post #50) will look back at what kind of benefits came from posting every other day for 100 days.
If I stick to the plan and publish 50 posts in 100 days, I’m expecting a significant increase in traffic, simply because there isn’t a ton of content yet on this site.
I am also hoping to establish more consistent posting habits and I believe that at the end of the 100 days, there will be some positive mental and emotional benefits that come from sticking to such a schedule as well.
Every post in between will relate to building online businesses, internet marketing, social media, traffic generation, etc. And, ultimately, my goal is that each of the 50 posts I write offer value, rather than just being the product of me pumping out low-quality content for the sake of completing my goal.
I do have a strategy in place to help ensure that I produce high-quality content—which I will get to in a moment—but for now let me explain a little more on what the Freedom Journal is and how it works…
The Freedom Journal and How it Works
If you’re not familiar with John Lee Dumas, he runs an incredibly successful podcast called Entrepreneur on Fire, where he interviews today’s top entrepreneurs.
While I must admit that I have not listened to any of his podcasts, John is extremely well-known and Entrepreneuer on Fire is one of the most popular podcasts on the subject.
I’m not exactly sure how I found out about the Freedom Journal, but I’m pretty sure it came recommended through one of the many internet-guru newsletters that I am subscribed to. (Pay Flynn, maybe?)
In any case, upon reading about the journal and John’s idea behind it, I felt inspired and decided to back the project. And, after the project funded successfully (and easily), I received my brand-new, sharp-looking journal.
How the Freedom Journal is broken down
The journal breaks down your 100-day goal into daily entries, 10-day sprints, and quarterly reviews. It has two entries for each day…
The first daily entry is to be filled out in the morning and you are to write down the following:
- What you are grateful for
- Where you see yourself at the end of the goal period
- What you will do today to get closer to your ultimate goal
- What you will have accomplished by the end of the day
- Your action plan for the day
- Thoughts and ideas for the day
The second daily entry is to be filled out at night, once you are finished working. For the nightly entry, you are to write down the following:
- Two things that went well today
- Two things you struggled with
- Possible solutions to the things you struggled with
- Why tomorrow will be a great day
- Thoughts and ideas for the day
- Final thought for the day
On top of the daily entries, you also have 10-day “sprints” and quarterly reviews. These additional entries allow you to break down your 100-day goal into shorter and more achievable steps.
With the 10-day sprints, you enter what you plan to accomplish for the upcoming 10-days, as well as what you have accomplished in the prior 10 days.
Here are the entries you are to put in for your 10-day recaps:
- The three goals you accomplished in the previous 10 days
- A surprise accomplishment that occurred in the previous 10 days
- The three goals for the upcoming 10 days
- One habit you want to implement over the next 10 days
- Any thoughts and ideas you have
And, then the journal also has “Quarterly Reviews” as well, where you jot down:
- Your three major accomplishments in the past 25 days
- Three areas you need to improve on in the next 25 days
- What you are proud of
- What are you excited about
- What are you surprised by
- Thoughts and ideas
How to use the journal correctly
For starters, you will not be able to achieve any goal without committing and sticking to it. So, if you simply purchase the Freedom Journal, that doesn’t automatically mean that you are guaranteed to achieve your goal.
And, if you think you’re going to go from working part-time at the burger shack to becoming a millionaire in 100 days using the Freedom Journal, you probably aren’t going to be satisfied by the outcome.
In order to get the most out of the journal, you need to set an attainable goal… or, as John Lee Dumas puts it, a S.M.A.R.T. goal, where “SMART” stands for:
The journal takes care of the time-bound part (you have 100-days), but you must choose a goal that is actually attainable, as well as one that can easily be measured.
So, instead of setting a goal like:
I’m going to triple my sales in the next 100 days.
Rather, you should look at some of the aspects that it would take to triple your sales over the next 100 days and instead set a goal like:
I’m going to triple the number of outreach emails and cold calls I make in the next 100 days.
While that goal may or may not lead to a tripling in your sales, it will definitely be easy to track, and if you accomplish it, you will likely have gained more sales.
Why the Freedom Journal is necessary…
Technically, the Freedom Journal isn’t necessary. Anyone can track their goal in a similar fashion on their own. However, what the Freedom Journal offers is a nicely organized way to record your progress and keep you accountable along the way.
It also has you fill out a lot of entries that may not seem related to your goal, but that will actually help you stay in a positive and productive state of mind. Entries like…
- What you’re excited about
- What you’re proud of
- Habits you want to implement
- What you’re grateful for
- Things you are struggling with and how to fix them
- Thoughts and ideas that come to you
By writing these types of entries down on a regular basis, you’ll maintain a more expectant and hopeful attitude, you’ll be able to fight off discouragement, and you’ll be better able to adjust your schedule/activities to better help you achieve your goal.
All of these things will keep you on track and will ultimately give you a better chance of achieving your goal.
So, is the Freedom Journal necessary? No, not really.
But is it a great aid to anyone who is willing to commit and stick to using it? Yes, absolutely.
My 100-Day Goal and Why I Chose It
I started Income Addon in September of 2015 to share what I have learned in building a couple of different profitable online businesses. My plan was to write a post or two once per week.
Unfortunately, though, I have been so wrapped up with other projects that this site has kind of taken a back seat.
However, this site is very important to me, because of all of the projects and businesses that I am working on, teaching others how to achieve success and gain the freedom that comes with building an online business is the most inspiring to me.
And, so, to refocus myself on that fact, I am going to dedicate the majority of my attention over the next 100 days to creating helpful content for this site.
For the next 100 days, I want to publish a post every other day. The posts will be on topics such as:
- Internet marketing
- Affiliate marketing
- Traffic generation
- General marketing
- Social media
- Personal development
Basically, I want to write on any areas that will help my audience build their own successful online businesses.
My hopes for these posts are that, by the end of the 100-days (and assuming that I have stuck to the schedule of posting once every other day) my site will:
- Have a large amount of helpful content for my audience
- See a big increase in readership
- Drive more people to the new Income Addon Forums
- Build the foundation for a strong community of online entrepreneurs
Not only that, but I’m hoping to show that if you stick to a writing schedule and produce a lot of quality content, you can see a significant increase in traffic and engagement.
While this goal does seem pretty straightforward, I do have some concerns about writing 50 posts in 100 days…
My concerns going into this goal…
Writing 50 posts in 100 days will not be easy. And, just because I will have 50 new posts (assuming I accomplish my goal), that does not mean that it will achieve anything significant.
For instance, I could write really poor quality content and end up with 50 posts that are 400-words long, and that don’t really offer anything of value to my audience.
I could write a lot of short content and accomplish this goal easily. However, in doing so, it wouldn’t have the impact I would like it to have.
On the flip side, there is no way that I could produce a bunch of extremely long and thorough guides on 50 different subjects in 100-days. For that to work, I would need to spend a lot more time than just 1-2 days per post.
So, I have come up with some rules for my posts that will help me find the balance between writing quality content and actually completing the content. Here is what I have come up with:
Rule #1: Write posts that are at least 2,000 words long.
It’s been proven that longer content gets more social shares and ranks better in Google. This, to me, means that longer content is more valuable to both actual readers and to Google. And, obviously, I want to please both of these parties.
So, each post that I write will be at least 2,000 words long. No questions asked.
Now, obviously, writing 2,000-word posts is still pretty daunting and the downside of pumping out that long of a post in that short of a time-frame is that there is the chance that they will suffer in quality.
So, with that in mind, I feel like there is one type of content that I need to stick to that will help me maintain lengthy and quality content and that won’t be too difficult to write in a short amount of time. And, that type of content is…
Rule #2: All posts will be ‘list’ style posts.
There are a few reasons why I will only write list style posts. For starters, list style posts are, in my opinion, easier to write, because they are broken down into smaller and more manageable chunks of content.
Secondly, list-style posts are easier for readers to digest. Most online readers skim through the content they read and so breaking these posts up and using multiple points will better cater to the reading style of my audience.
And finally, list-style posts do well in terms of CTR from the search engines and are more shareable and generate more engagement than standard posts.
So, in summary, list-style posts are easier to write, easier to read, and perform better than most posts, and, as such, will provide the best all-around outcome given the short amount of time I have to write, post, and promote them.
Rule #3: Write one day, then proofread, polish, publish, and promote the next day.
Obviously, if I’m going to write 50 posts in 100 days, I’m going to have to average publishing one article every two days. So, it makes sense to write the rough draft for the post one day, then come back and edit it, and publish it the next.
That is my goal. Whether that is how it will go every day or not is another matter. While my schedule remains relatively clear for the next three months, I will be moving at the end of this month and so I may run into some trouble sticking to this schedule during that time period.
It’s also important that after I publish a post, that I am able to have some time promoting it as well. Content promotion is just as important for traffic generation and audience building as is writing good content.
In an ideal world, I would spend a lot more time than one day promoting new content. However, for the sake of accomplishing this goal and staying on schedule, I will stick to a one-day promotion period.
So, on the first day I will write the article and on the following day I will carry out what I call the Four P’s:
- Proofread: I will edit the rough draft of my post.
- Polish: I will add relevant links and images, as well as style up the post.
- Publish: I will hit ‘Publish’ and the post will be live.
- Promote: I will promote my article through various means.
Proofreading, polishing, and publishing are all pretty straightforward, so let me explain how I plan to promote my post…
This is my quick 3-point plan for promotion:
- Push post on various social media platforms
- Boost post on Facebook for ~$5
- Email anyone who was mentioned in my post and let them know about it
Using these three quick promotion methods the post will be sent to my current followers, a few new eyeballs on Facebook, and, potentially, to a major influencer and their audience.
It’s not the perfect promotion strategy, but it does have potential and it won’t be too exhausting.
Getting Started and My Challenge to You
In my opinion, getting started is always a major challenge in accomplishing any goal. And, so this post serves as me getting started on my path to publishing 50 posts in 100 days.
There will definitely be even more difficult challenges along the way (mainly sticking to such a strict schedule). But, using the Freedom Journal to organize and track my progress will definitely help me stay focused on my goal.
My question to you now is, who will join me? Do you have a goal you want to accomplish? If so, I challenge you to set it as your main focus and to work at it everyday.
And, if you are up for the challenge, be sure to let me know in the comments what goal you will be pursuing.
Ultimately, there’s no better time than now to get started!